Advertisements have always interested me.It fascinates me as to how they can catch a person's attention within a span of 30 secs and sometimes go to the extent of convincing them to buy the product.The highly commercialised World Cup this year was a great opportunity to observe the different advertisements doled out by Corporate Majors.Some ads are brilliant , they rouse the viewer's attention and ultimately lead to amazing 'Brand Recall'.The Moto Rockr Ad looks sleek and suave.Airtel's Dheko Ji kaun Aaaya Hai has supposedly stirred emotions and is a big hit amongst the middle aged .
But I do not want to dvelve upon the so called winner ads.I want to touch upon a few ads that have made me cringe and shudder with utter dismay.Take for example a recent Rediffmail ad.It is one of the most slimiest ads of the season.The picturerisation is gross and the double meaning is even grosser.I wonder if any viewer with his mental faculties intact would ever get enticed by such an ad.Such ads are surely adverse - enticements.
Talking about ads ,I have to mention Pepsi's failed attempts at marketing their soft drink.Their ads pale in comparison to that of Coke simply because they are staunch believers of promoting their soft drink through our Cricketers(or something related to cricket) alone.Even SRK tried various gimmicks ranging from OHH AAH India -AAya India , to the recent Blue Billion and the Ladega tho Jeethega Ads.God save these fellows .Madam Indra Nooyi CEO of Pepsico who is known for her astute strategies , has porbably failed to realise that none of her soft drink division's ,marketing strategies are working in India.After India's World Cup debacle , one would expect Pepsi to lay off their fervour for Indian Cricket Centric Ads.But these guy never despair.They dole out a new ad.Its absolutely Brilliant !!!It showcases a group of young Indian boys who stitch over sized cricketing attires with hopes of winning the world cup 2011.
Another dowright loser ad was Zen Estilo's.Initially the ad reminded me of some nursery rhyme.It had ticky tacky or picky packy being repeated untill it got onto a person's nerves.Thankfully the rhymes were done away with after the agency realised that toddlers werent going to buy cars after all.
I hope ad agencies can innovate and bring out more number of appealing and enticing ads.
Subscribe to:
Post Comments (Atom)
7 comments:
How about 7 up ad? That's also very bad!
And 'The Mobile Store' ad - worst!
Actually, Soft drinks don't need ads at all - I heard that they did a survey and found that television ads have no impact on their sales!
Reliance ads rock! And that Surf Excel ad was good too...but I dont quite like the present coke ad with Aamir Khan on the plane.
Good title madam :). Moto Rockr is the winner this season. Great one!
Somehow wherever Sachin goes SRK follows - Airtel,Pepsi,Sunfeast etc :P. Talking of stupid ads the Samsung ad featuring "captain" Dravid is pathetic!
Btw I am not sure about Sunfeast. Do lemme know
@N
If the survey indicates that there is no need for advertisemnts why do these soft drink biggies shell out so much of money?Beats me..
@Mayu
I know why you like the reliance ad ;)
@Rajeev
Sachin does feature in sunfeast..he doesnt in Airtel..he has started endroing Reliance Communications.
Apology enga ??? :P
Reliance ad truly rocks..esply the odam pogudhu one.. the airtel thatha nenga black na white is also awesome one..
The airtel full talktime is sick. Yep agreed with u totally abt the power of ads in capturing our attention in a short span of time:)
and as Rajeev said good title :)
Post a Comment